The search term “D400” still brings a lot of people to this site. This puzzles me since I haven’t written a lot about it, especially recently. I see a lot of (sometimes chippy) dialogue about it on the various forums – did Nikon intend to merge the prosumer (D7000) and semi-pro (D300s) with the D7100? Is there a market for a D400? How should it be priced? What features would it have? Would a D800 in DX mode be an acceptable substitute? (as a note, I use the term “semi-pro” as a reference to the build of the camera – full magnesium frame, non-integrated grip, pro-style handling and controls and top-class autofocus. I don’t mean it as a reference to whether it is used to earn money. I’d call it a “pro” body, but folks in the industry seem to equate that to a body like the D3/D4 or Canon 1Dx, which have integrated grips)
The price point and features of the D7100 make me think there is still an unfilled slot in the product line, and one Canon hasn’t abandoned (though it will be interesting to see if there is a C7D MkII…).
- Same 51-point autofocus as the D7100 (CAM 3500DX)
- Big buffer for the sports and wildlife shooters that love the DX platform
- 7-9 frames per second (also mainly for the sports/wildlife folks)
- Same build/controls as the D800 (including the AF ON button so important to the crew above)
- $1799 price
People who argue that the price is too close to the D600 (at $2099, $1999 street) are missing the point – the D600 has literally none of the features above, and isn’t a suitable camera for the core D300s/semi-pro DX shooters. Whether there are enough of them out there for Nikon is open for debate. There are lots of opinions on the internet, but precious little data about volumes. The D800 is over $1000 more than than we’re talking about and still doesn’t match the 7 to 8 frames per second (FPS) shooting speed of the D300s (the D800 only shoots 5 FPS in DX mode or 6 FPS with a grip attached).
Personally, I think the D400 was impacted by the tsunami disaster in Japan – I believe Nikon had to make a choice about what they could get out the door with limited resources and chose the D800 and D4. Re-slotting a product isn’t easy – technology development isn’t a flexible process.
So the question is whether they killed the entire product, merged it or it is still in the pipeline, presumably this year or early next. Personally, I’d love to see Nikon take this opportunity to do something really next-generation and deliver it by or before CES 2014 (which is in January).
Time will tell, and in the meantime, Nikon isn’t saying much. That might be the biggest clue something is coming…